TechCrunch Asks a Good UI Question
“Is Search the Best User Interface for Mobile?” …I say YES!
Search is the new “distribution” in the ongoing battle for value between content and distribution. As content development proliferates and becomes theoretically available across multiple UIs, the only real way for consumers to find it is through search.
Long term, search (particularly good, relevant search) gets more valuable…as does (and always will) really good content (or at least good content that doesn’t cost too much to produce relative to the size and engagement of its audience).
If don’t buy this — go get an iPhone and ask yourself how much more searching you do than you did before when the carriers laid out your content choices on the front screen.
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