Prez Election New Media Dynamics
The new kids on the block for Election ’08 weren’t even around in ’04. My own consumption pattern tonite started with my wife watching (for the third time this weekend) the veep debate re-run on Fox Business Channel. Of course, it was via DirecTV so it was via DVR — couldn’t name a single commercial if you asked me.
The debate sparked a bit of late Sunday night interest on my part to go a bit deeper on what’s happening on the Election front (notwithstanding Karl Rove’s prediction that Obama will get 273 Electoral College votes).
So as I was updating my Twitter message, I clicked in to their Election ’08 “Twitter” — which brought me to the BBC story about Obama’s iPhone app — which compelled me to download the app from the iPhone App Store — which would have compelled me to “Call Friends” from battleground states if wasn’t too darn late (though that feature is pretty clever isn’t it?).
Add all this up and you get the picture. The way users will increasingly follow everything is via the broader community, not via just the experts on TV (or certainly print). Hopefully the experts will spend time figuring out how to use Twitter and iPhone apps…and whatever emerges tomorrow on the digital media publishing front.
Comments