Blippy's Great — But It Could Be Better
TechCrunch’s comparison of Blippy to Facebook’s (now defunct) Beacon targeting platform raises the obvious question: is Blippy a good idea or not? Apparently, as the TC post contends, some retailers don’t think letting their consumers share their purchase details online makes for good business.
May those retailers and/or product brands wither away.
Blippy is a great idea. What right-minded retailer or product brand wouldn’t want to see not only in realtime what SKUs consumers are buying, but also what the friends and followers of those consumers are saying and asking about those purchases. Talk about an amazing customer feedback petri dish.
And beyond the CRM and data goldmine, the social commerce opportunity appears to be a trend to watch. Just look through the depth of comments that a typical purchase posting generates on Blippy and imagine how this digital word-of-mouth phenomenon multiplies not just the brand power for retailers and the products they sell, but also the sell through of additional units at no incremental customer acquisition marketing expense.
But let’s face it, these are the basic core user and business dynamics that VCs care about. I’m also interested in some very specific personal level use cases that Blippy can enable. You know, the types of information that are really important to people, such as:
Wife Purchase Tracker — when I enter the family credit card I’m now able to get a realtime update on what my wife is purchasing. What a better way for me to then ping back to the retailers that she buys from to say: “Oh, hi, it turns out we accidently made a purchase from you guys. Turns out we don’t really want to buy those knee high suede boots after all. Please cancel our order. Thanks.” What a helpful family budget management tool you are Blippy!
Dating Profile Tracker — what a better way for the single daters out there to really get to know their friends and acquaintances? Imagine a young lady meets a new guy — let’s call him Rick — on Match.com. His profile is stunning: good education, good job, does charity work — he’s perfect. Or is he? With a simple Blippy integration on Match.com, she then peruses Rick’s purchases on Blippy. Oops, bad idea. Seems that Rick has a penchant for frequenting the local liquor store where, thanks to Blippy, we see that he’s a fan of Wild Turkey and chewing tobacco. Time for the lady to move on from Rick.
Vegas Tracker — now this one could be a real problem for the Las Vegas Chamber of Commerce who has rebuilt the image of Sin City on the “What Happens in Vegas, Stays in Vegas”. Thanks to Blippy, what gets purchased in Vegas can be viewed on Blippy. Man, talk about putting a real damper on party weekends for the jet set. Do spouses really want that level of over-the-shoulder viewing of how many times their significant other stopped by the Cesars sportsbook? Then again, Blippy’s terms of service doesn’t require you to link EVERY one of your credit cards to your Blippy account now does it?


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